BIG GREEN RABBIT is a children's multimedia lifestyle brand dedicated to reducing childhood obesity and connecting children and nature.
It applies sophisticated social marketing methodologies with leading academic and medical research in a unique and entertaining collection of television specials, books, music, DVD’s and live-events incorporating movement, nutrition and creative play. As a brand, BIG GREEN RABBIT provides parents and caregivers with a holistic model designed to improve diets, encourage exercise and increase children's connection to nature. But most importantly, to children, BIG GREEN RABBIT is just plain fun!
BIG GREEN RABBIT aims to impact the problem of childhood obesity by promoting healthy diets and inviting television viewers, Internet users and live-event participants to engage in a variety of physical activities designed to burn an additional 150 kcal every day, consistent with the calculations that increases in daily energy expenditure and reductions in energy intake that average 110 to 165 kcal/day can prevent excess weight gain in preschool and early elementary school-aged children.1
1Wang, Y. C., Gortmaker, S. L., Sobol, A. M., & Kuntz, K. M. (2006). Estimating the Energy Gap Among US Children: A Counterfactual Approach. Published by the American Academy of Pediatrics, 118(6):1721-1733.
